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CHALLENGING PERCEPTIONS True to its creative and innovative spirit, Prada expands the boundaries of sensory perception and challenges the understanding of reality. Prada Paradoxe Virtual Flower embodies this search for avant-garde: the epitome of the Prada Paradoxe femininity that questions traditional expectations. By rethinking florality, one of the most famous symbols of femininity, she reinterprets classical attributes to challenge the traditions AUGMENTED CREATIVITY Paradoxe Virtual Flower is a floral musky signature challenging the boundaries of sensory perception. To open a new perspective on florality, our master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu chose one of the most sophisticated flowers in perfumery and wanted to express it like never before: Jasmine. They leveraged the power of Artificial Intelligence to create a unique Prada accord capturing the scent of the flower in nature. Top notes of Italian Vert de Bergamot that undergoes a specific cold expression process and molecular distillation to reveal the greenest and freshest facets of this iconic ingredient. Heart notes of Neroli and a Jasmine AI accord born from Artificial Intelligence, to perfectly express the airy and lively scent of Jasmine in nature. Base notes of SerenolideTM Musk and Ambrette, to create a clean and comforting second-skin sensation. THE ICONIC TRIANGLE REINVENTED Like the original fragrance, its renewed bottle is an expression of the House’s essence of reinvention; constant, inquisitive dialogue and predilection for contrasts. In a shift from traditional perfume bottle architecture, the flacon is minimal and delicate at first glance, inspired by the original iconic Prada triangle logo disruptively designed to rest on its side. The accents of the intense black logo are presented on a fresh light pink hue that suggests the sensorial florality of the fragrance. The bottle is finished with ‘Paradoxe Virtual Flower’ on the bottle’s top chamfer. In a similar evolution, the Prada Paradoxe Virtual Flower outer box is etched to echo the brand’s signature Saffiano leather cross-hatching. An interplay of the fragrance’s pink hue and a semi-shine, intense black unite in the Prada logo, partially obscured by the white Virtual Flower label - a symbol of the brand’s nod to this radical new expression of femininity. PRADA PARADOXE: RECONCILING CREATIVITY AND RESPONSIBILITY The new packaging is recyclable, including boxes and bottles. The glass bottles have been designed to limit their weight and use of glass, and all paper packaging has been FSC MIX certified, ensuring product has come from responsibly managed forests that provide environmental, social and economic benefits. The entire franchise range is refillable, allowing for less packaging material. A single 50ml bottle of Prada Paradoxe Virtual Flower and a 100ml refill helps avoid the use of approximately 38% less materials in total as opposed to three 50ml bottles of Prada Paradoxe Virtual Flower. This includes 29% of glass, 67% of metals, 44% of plastics and 41% of cardboard
Perfumes · cosmetics · beverages · chocolate · gifts
Multiple locations
Chic, sultry, intense and soft at the same time, Sì is a chypre scent reinvented, lingering on the skin and captivating the senses. Its olfactory signature is rhythmic, elegant and unique. It combines an inflection of three accords: cassis nectar, modern chypre and light musky wood. The product of a special extraction, the cassis, like a forbidden fruit, maintains all of the full-bodied aspect of a dark fruit. As a liquourous nectar, this creative mixture exposes all of its femininity and its passion. The innovative cassis is enriched with enveloping, sensual vanilla for an addictive and bewitching sensation. Rose de Mai, enhanced by notes of freesia, blends with elegance to bring forth a subtle touch of patchouli. A note of blond amber wood reveals a sensual and warm scent and marks the fragrance with exceptional subtlety. Like a garment free of all non-essentials, the Armani style consists of adding nothing but refinement to attain an extreme and authentic sophistication. A natural elegance possessed of an allure that stems from the act of pure, essential creation. This same compelling spirit underlines the timeless and refined design of the Sì bottle. Structured yet simple, its foundation, neither truly square nor truly round, elegantly draws the eye to its tapered curves, and cap, which is inspired by a number of sources. The cap’s colour, deep black, and its refined finish recall Bakelite; its form is unconventional and pure, similar to a creation of haute couture. A game of masculine/feminine reflection, the Sì bottle plays on the duality between strength and lightness. Transparency, deep black density, and nude rose are thus combined in perfect harmony. Two golden rings at the base of the cap and bottle seal in the power of a controlled femininity. A game of masculine/feminine reflection, the Sì bottle plays on the duality between strength and lightness. Transparency, deep black density, and nude rose are thus combined in perfect harmony. Two golden rings at the base of the cap and bottle seal in the power of a controlled femininity. The Sì woman is free and knows how to make her vision of the world known. Her presence is self-evident and serene. She is archetypically feminine. Luminous, charismatic and sophisticated, she is the very essence of chic Italian style, powerful and distinguished. Her natural elegance and subtle couture-style are like a magnet. In her wake the perfume is delicate, and mystery mingles with emotion. She affirms what she is through nuances: recalling the duality of black and nude, the state midway between what is and what seems to be, balancing depth and lightness. The Sì woman represents the calm strength of femininity, and courage, the courage to say "Sì", and to state it enthusiastically.
capacity: 10 ml
€35.49
FREEDOM HAS A TASTE LIBRE Berry Crush is a new fruity floral craving. A delectable reinterpretation of LIBRE's iconic floral lavender, infused with the irresistible juiciness of raspberries. Sweet yet bold, indulgent yet exhilarating. The taste of freedom, freshly crushed. THE SCENT. FRESHLY CRUSHED BERRIES, GOOD ENOUGH TO DEVOUR LIBRE’s floral heart now bursts with fruity intensity, dripping in deliciousness. Tangy raspberry is crushed into LIBRE's bold floral signature between invigorating lavender from France and sensual orange blossom from Morocco. This vibrant blend effortlessly melts into a creamy coconut accord, balancing freshness with irresistible warmth and addictive indulgence. A new fragrance good enough to devour. A reflection of the LIBRE woman's insatiable hunger for freedom. THE BOTTLE. A VIBRANT JEWEL, TINTED IN BERRY-RED HUES. The iconic LIBRE bottle is more daring than ever, embracing the vibrancy of juicy berries. Its sleek, tuxedo-inspired silhouette now radiates with scarlet hues, reminiscent of pulpy raspberries. Gold chains, an asymmetrical black cap and the iconic Cassandre logo seal this statement of unapologetic femininity.
capacity: 50 ml
€124.00
FREEDOM HAS A TASTE LIBRE Berry Crush is a new fruity floral craving. A delectable reinterpretation of LIBRE's iconic floral lavender, infused with the irresistible juiciness of raspberries. Sweet yet bold, indulgent yet exhilarating. The taste of freedom, freshly crushed. THE SCENT. FRESHLY CRUSHED BERRIES, GOOD ENOUGH TO DEVOUR LIBRE’s floral heart now bursts with fruity intensity, dripping in deliciousness. Tangy raspberry is crushed into LIBRE's bold floral signature between invigorating lavender from France and sensual orange blossom from Morocco. This vibrant blend effortlessly melts into a creamy coconut accord, balancing freshness with irresistible warmth and addictive indulgence. A new fragrance good enough to devour. A reflection of the LIBRE woman's insatiable hunger for freedom. THE BOTTLE. A VIBRANT JEWEL, TINTED IN BERRY-RED HUES. The iconic LIBRE bottle is more daring than ever, embracing the vibrancy of juicy berries. Its sleek, tuxedo-inspired silhouette now radiates with scarlet hues, reminiscent of pulpy raspberries. Gold chains, an asymmetrical black cap and the iconic Cassandre logo seal this statement of unapologetic femininity.
capacity: 90 ml
€167.00
THE FRAGRANCE THAT LIGHTS UP THE ROOM. Captured in a ruby-toned, jewel-like bottle, Power of You encapsulates a new gourmand addiction, a concentrate of sensual exotic power spreading radiant at full volume. As the fragrance opens, it unveils the vibrant, captivating maracuja-passion fruit accord, evoking the fruit's purest essence. At the very heart of the composition, the fragrance finds its radiant soul, a transparent frangipani accord reverberates through the fragrance. A profound, sensual depth then emerges. Creamy, addictive vanilla absolute from Madagascar, is beautifully woven with the nuanced, caramel-like sweetness of benzoin resinoid. More than a scent, a fragrance that instantly owns the space of its radiant halo, inspiring others to embrace their own power to light up the room. Power of You, a day to night Exotic Radiance.
capacity: 50 ml
€81.99