Elevated Mascara MINIMAC

WHAT IT IS Inspired by sleek, form-fitting couture latex, LASH LATEX MASCARA wraps lashes for instant length and long-lasting lift. Get ready to hold the lift with the ultimate 3-step workout for your lashes: STRETCH: Lock in up to 24-HOUR LIFT* SCULPT: Our Lash-Sculpting Brush features 496 micro-bristles – our highest density to capture every single lash. RAISE: Up to 1.6x length INSTANTLY** WE'RE TALKING Up to 1.6x LONGER LASHES** Up to 24-HOUR LIFT* CLUMP-FREE, SLEEK VOLUME SWEAT-RESISTANT, SMUDGE-RESISTANT OPHTHALMOLOGIST-TESTED FORMULA WHAT IT DOES The new LASH LATEX Mascara delivers instant length and sculpted lift up to 24 hours*. Its deep black, form-fitting formula, infused with holding waxes, stretches each lash, locking in sculpted lift throughout the day. Sweat- and smudge-resistant, it resists even the most intense workouts. Yves Saint Laurent's exclusive Lash-Sculpting brush, and its 496 micro-bristles, sculpts every lash from root to tip, for a buildable, sleek volume. Its mistake-proof design and ultra-dense micro-bristle concentration glide on smoothly for a seamless, defined volume and clump-free application. Infused with Hyaluronic Acid and Iris Florentina Root extract from YSL Beauty’s Ourika Community Gardens, our formula conditions lashes over time for plumped and lasting care. Suitable for sensitive eyes and contact lens wearers. Easy-to-remove. Ready to hold the Lift? *Consumer test on 117 women **Instrumental test 26 women

Lengthening, Volumising, Clump-Proof Elevate lashes to a new level. This mascara delivers +165% instant lash lift* for 36 hours of lifted, lengthened and fanned-out lashes. 91% said lashes instantly look lifted and lengthened**. MACStack Elevated Mascara features a buildable formula and dual-sided, precision-tip curved brush that lifts and volumises without clumping – for perfectly defined, lightweight lashes. *Clinical testing on 32 people. **Consumer testing on 170 women after using product for 1 week.

INSTANT LASH-LENGTHENING MASCARA Lash Idôle Flutter Extension mascara: +5.5mm visibly longer lashes instantly.* Your ultimate BFF for fluttery, super-long lashes. Our most precise brush ever for instantly elongated, seperated, and perfectly flared lashes. This tiny brush coats every lash from root to tip, stroke after stroke, for fluttery lashes at their longest. WHAT ELSE DO YOU NEED TO KNOW 96% of lash extension users agree**: Lash Idôle Flutter Extension mascara delivers crazy-long lashes. Get obsessed like Olivia Rodrigo, the new Face of Lancôme, and extend your lashes into their length era with the Lash Idôle Flutter Extension Mascara. * Instrumental test on 28 women. ** Among a panel of 114 Lash Extension users.

"TELL ME MORE Hear us out: bouncy lashes are the lashes you never knew you needed. They’re full. Fluffy. Lifted. How, you ask? Our custom-engineered hybrid brush. Fiber bristles deposit formula at the lash line & evenly coat lashes, while the fine-tooth comb separates & defines. That means +242%* more volume that lasts all day. So okay, you might not need bouncy lashes. But swipe on BADgal Bounce volumizing mascara and trust us…you'll want ’em. *After 3 coats. Instrumental test on 30 participants TRIED & TESTED • +242% more volume!* • 24-hour longwear** • 93% said lashes look fuller*** • 93% said lashes look fluffy*** • 93% said it gives instant lift*** • 95% said lashes look evenly separated*** *After 3 coats. Instrumental test on 30 participants **instrumental test on 25 participants ***self-evaluation by 116 participants after 1 week WHAT’S IN IT • Linden Bud Extract helps lashes look fuller • Rice Wax helps separate & define lashes and visibly boosts long-lasting lift • Provitamin B5 helps lashes feel conditioned • Castor Seed Oil, rich in fatty acids like omega-6 and omega-9, helps nourish lashes HOT TIP Rotate the brush as it moves through lashes for the best of both brush sides. DID YA KNOW 1 Benefit BADgal mascara is sold every 9 seconds**** **** Source: Benefit Cosmetics, based on units sold globally of BADgal BANG! and BADgal BANG! Waterproof mascara products, January 2023 - December 2024".