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Go for gold during the Chinese holiday weeks

Go for gold during the Chinese holiday weeks

In October, while most people in the Netherlands are at work as usual, a large number of Chinese people are on holiday. And as they don’t normally have a lot of holiday time, they live each day as if it were their last. This means they enjoy themselves to the full and spend lots of money. During these Golden Weeks, advertisers can take advantage of many chances to generate extra sales at Schiphol!

Paying special attention to the Chinese target group

In order to surprise, tempt and help our Chinese visitors as much as possible, Schiphol is organizing what we call the Golden Weeks. Over this period, Chinese travelers will be given a lot of attention, and we will make it even easier for them to purchase attractive products.

The best place for your product

This year, we’ve put together a special See-Buy-Fly brochure. It’s full of smart shopping tips, the most beautiful brands and appealing offers. What’s more, we will be working together with Union Pay to draw travelers’ attention to a number of popular products in Luxury World Lounge 2.

Interested in all our advertising opportunities during the Golden Weeks? If so, please check out our China packages or contact Jérôme Legger, our Key Account Manager, on +31 (0)6 51 22 11 36 or via legger_j@schiphol.nl.


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