News: LeasePlan wants to get ahead: What’s Next?

Published on: 23 January 2018

With over 1.67 million cars in 32 countries, LeasePlan is the world’s largest lease company. Its leading position puts the prominent Dutch firm in a unique position when it comes to shaping the future of the lease market. And that’s exactly what LeasePlan intends to do. Its futuristic What’s Next campaign recently adorned the screens and walls of Schiphol for three weeks. This proved the perfect location to reach business travelers from all over the world.

LeasePlan’s own plan

LeasePlan is an expert in the field of innovation, and wanted to let the whole world know. For its international advertising campaign, nothing was too much trouble: LeasePlan ran everything from a futuristic film with the ex-Top Gear presenter Richard Hammond to an extensive B2B advertising campaign at Schiphol. Via the Giant Digital Screen in Lounge 2 and the Giant Banners on Piers B and H, LeasePlan reached business travelers from the Netherlands, Europe and the rest of the world.

The best place for B2B campaigns

Schiphol offers the perfect stage for business campaigns with international allure. In 2016, we welcomed 63 million travelers, of whom 20.7 million were visiting our country on business. We know precisely how and where this group of people move around at the airport, and can therefore tailor the advertising mix perfectly to suit them. This ability offers B2B advertisers a superb opportunity to enlarge brand awareness on an international scale – from a single location.