News

Bring your advertisement to life

It's recently become possible to run moving advertisements on our digital screens as well as static ads. This kind of technique is known as 'light dynamic' and creates the idea of a moving poster. It's an additional media option that draws passengers' attention due to its unique form. What makes it so special is that it's not a poster but also not a video: it's actually a well-balanced combination of both types of advertising media.

We will gladly help you to develop an effective digital campaign using this new technique. To help you, we’ve developed some guidelines for producing a lightly dynamic advertisement:

Specifications

Your creative campaign is linked to a specific slot in the digital screen. The time length of each slot is 7 seconds. If you wish to use more slots, we can play several ads one after the other. You can find the specifications per media item in our product sheets.


More news

  1. LeasePlan wants to get ahead: What’s Next?
  2. Business development and partnerships: 2018 is going to be a great year!
  3. Old Amsterdam: a souvenir to tickle the tastebuds