It's recently become possible to run moving advertisements on our digital screens as well as static ads. This kind of technique is known as 'light dynamic' and creates the idea of a moving poster. It's an additional media option that draws passengers' attention due to its unique form. What makes it so special is that it's not a poster but also not a video: it's actually a well-balanced combination of both types of advertising media.
Published on: 30 March 2017
We will gladly help you to develop an effective digital campaign using this new technique. To help you, we’ve developed some guidelines for producing a lightly dynamic advertisement:
- Start with the thought that you are going to bring a poster to life. In other words, you will be lightly animating a static picture, rather than developing a short video. The file you produce will be a video file, but the style will be very light animation.
- Keep in mind that your message has to be understood within a few seconds, so think of an engaging and short message that draws the audience’s attention to the screen.
- It is important that your corporate brand is recognizable at all times and that your call to action is shown throughout the whole message.
- Make sure that the text can be read from further away as well as close by. Use universal fonts that match the design of the rest of your content.
- Use lightly animated content. Too many different visuals can be disturbing and distract the audience from your key message.
- You can easily use components from printed advertisements. Don’t use web ads though, since these are only meant to be displayed on small desktop/laptop screens and their resolution will not be good enough for large digital screens.
Specifications
Your creative campaign is linked to a specific slot in the digital screen. The time length of each slot is 7 seconds. If you wish to use more slots, we can play several ads one after the other. You can find the specifications per media item in our product sheets.