Schiphol Advertising

Target audiences

SCOTCH-SODA 11-2025 007

Target audiences highlighted

Reach your audience in the dynamic environment of the airport. Advertising at one of our airports offers unparalleled visibility in a space where millions of travellers come together. With over 68 million passengers annually at Amsterdam Airport Schiphol, 6.9 million at Eindhoven Airport, and more than 2 million at Rotterdam The Hague Airport, your target audience is guaranteed to be present at our locations.

Business passenger

With on average 27% business travelers, Schiphol is an interesting place for business-to-business advertising.

Leisure passenger

Our data reveals the travel behavior of leisure travelers: flight frequency, region of residence and destinations.

Transfer passenger

With direct connections to over 300 destinations, of which 120 are intercontinental destinations, Schiphol is one of the largest transfer hubs in Europe.

Deeper insights into your target audience

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    Dwell time

    Through dwell time research, we know how long our passengers stay in each area and we can use this for maximum impact.

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    Demographics

    Reach a diverse audience; all ages, nationalities, incomes, places of residence and target groups pass through our airports.

  • Shop, eat and relax

    Activities

    With advertisements on media objects in the shopping areas, you can directly increase the purchase intention of all passengers.

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    Walking routes

    Using flight data, retail purchases and surveys, we precisely map and distinguish the different passenger flows at the airport(s).

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    Locations

    With advertising opportunities across multiple locations, you can reach travellers, visitors, and employees at the airport and nearby offices.

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    (Inter)national reach

    Schiphol is an important hub with 64% international passengers. Combined with the regional airports of Eindhoven and Rotterdam you reach the entire Dutch market.

FAQ Target audiences








Facts & Figures

Want deeper insight into the visitor profiles at our airports? Our Facts & Figures report provides up‑to‑date data on passenger flows, target groups, origin, travel types and behaviour.

Join us on a tour

Curious about the different advertising opportunities we offer? Our Account Managers would be happy to take you on a tour through the terminal.

Follow Schiphol Media

Through our social media channels, you can stay up to date with the latest news, developments, and inspiration for your campaign.