Airport Industry Connectivity Report

Schiphol has achieved the number one ranking in direct connectivity within Europe, second place ranking in global direct connectivity and third place ranking in best connected hub in Europe. This means that advertisers will be able to reach a large and diverse audience.  

The connectivity ranking is based on the amount of destinations that were served in 2024, in combination with the weekly frequency to each destination. We have received the top score, thanks to direct flights to 183 European destinations, with some of them being served over 10 times per day. The many destinations directly available from Amsterdam Airport Schiphol make the airport ideal for passengers who wish to explore different cities all over Europe, or who wish to visit the Netherlands from anywhere in Europe. Think about the direct routes to cities as Tirana and Oviedo, which are ideal for the leisure traveler. From a business traveler’s perspective, the high frequencies to cities like Berlin, Stockholm and London allow for day trips and offer flexibility to fit their tight schedules. On average 73% of passengers traveling for leisure reasons and 27% traveling for business reasons.  

Furthermore, as a big and well-connected hub with a top ranking in global connectivity, the airport attracts many transit passengers, both from intercontinental and European destinations, providing advertisers with a broad audience. Since 46% of passengers are transfer passengers, who on average spend between 2 to 4 hours at the airport, thus increasing the likelihood of shopping and engagement with advertisements.  

With 66,8 million passengers in 2024, Amsterdam Airport Schiphol is without a doubt a perfect platform for brands looking to enhance their visibility among a diverse audience. Schiphol's data capabilities also enable advertisers to target specific audiences more effectively. At Schiphol Media, we combine data from airlines, passenger surveys, transactional data, and eye-tracking research. Every month, 5,000 passengers are surveyed to understand their demographics, travel intentions, and behaviors. This helps us predict the routes passengers take and identify key areas like piers and lounges for targeted advertising.  

For advertisers, the diverse passenger profiles allow for targeted campaigns. For example, campaigns can target large groups of Asian and Middle Eastern travelers in Lounge 2 and 3, who tend to spend more on luxury retail at the airport. Or campaigns can focus on a young audience at the H/M-pier, where 42% of travelers are under 31. Advertisements can also be focused on seasonality to reach a certain passenger profile. Such as, campaigns during the summer holidays and December when 82% of people travelling for leisure reasons. To give you a better understanding of passenger profiles on the different piers and lounges, please download our new Facts and Figures via this link that has been created with the data from 2024.  

With multiple touchpoints throughout the airport, advertisers can maximize exposure and engagement in the different areas to reach their target audience during the entire customer journey. Media options include digital networks, giant screens, promo locations and lightboxes, and more options available.  

Reach passengers when they are departing, transferring or arriving, or focus on specific areas to become more relevant. Our touchpoints are found in every stage of the passengers journey, at check-in, the shopping areas, near the gates or at the baggage hall.  

Every brand has its own strategy and target audience, and we are happy to look for the best opportunities for your brand at Amsterdam Airport Schiphol or one of our other airports Eindhoven Airport and Rotterdam the Hague Airport.  

Through our social media channels, you can stay up to date with the latest news, developments, and inspiration for your campaign.