Teun Bloemers
Key Account Manager
Perfume & Cosmetics, Fashion & Accessories, Jewelry & Watches
With more than one million expected visitors per week, an average stay of those visitors of 156 minutes and 1100 digital screens, Schiphol offers an unparalleled reach. This offers interesting opportunities for advertisers, if they have a clear approach and strategy, that take the context into account.
For marketeers it can be difficult to turn off their marketing brain during the holidays; at each media expression you think, for who is this? What does the brand want to achieve? Why do I see this here? Marketing is a profession that goes beyond just showing your brand and message to your target audience. It’s tempting to focus on a specific media channel, even when it not necessarily supports your goal.
