Driving the future: Hyundai’s electric mobility vision lands at Schiphol

The campaign delivered outstanding results: nearly 2 million travellers were introduced to the Hyundai IONIQ 9. Thanks to the striking presentation and strong digital visibility, Hyundai managed to both strengthen the brand and spark interest in electric driving.

From the beginning of August till September 2025, Hyundai transformed Lounge 2 (non-Schengen) into a captivating brand experience. The IONIQ 9 was prominently displayed in Schiphol’s most luxurious lounge, allowing travellers to admire its sleek design and advanced technology up close.

To increase impact, Hyundai also used the Giant Screens in Lounge 2. These digital touchpoints ensured visibility across multiple passenger flows. Combining a physical showcase with digital promotion turned the activation into an integrated media presence with maximum visibility for Hyundai that also highlighted its message of innovation and progress.

This case shows how a well-executed airport campaign can transform a transit moment into a memorable brand experience. Hyundai didn’t just show a car, it showcased a vision of the future its shaping, proving that innovation and experience make every journey unforgettable.