Luxury meets style in Lounge 2 at Schiphol

Coach unveils the iconic Tabby Bag

Coach, the renowned luxury fashion house from New York, brought its iconic Tabby Bag to life in an unforgettable way at Amsterdam Airport Schiphol. This activation wasn’t just about visibility; it was about creating a moment of connection with travelers from across the globe. Subsequently it marked the beginning of a new chapter: introducing Coach products into the multi-brand fashion boutiques within Schiphol’s terminal.

Campaign Coach

A striking brand experience

For six weeks, the central promotional space in Lounge 2 became a stage for Coach’s world of elegance. A striking, oversized Tabby Bag and an open, inviting stand showcasing bags and charms instantly captured the attention of international passengers. Digital screens further amplified the brand story, turning every glance into an encounter with Coach’s modern vision and style.

Integrated checkout system

With its timeless silhouette and signature C-clasp, the Tabby Bag has earned its place as a global favorite among fashion lovers. Coach selected a strategic location to strengthen its brand objectives. By integrating a checkout system into the stand, Coach transformed inspiration into action, enabling immediate purchases and deepening the brand experience.

Positioning a high-end fashion brand

The centrally chosen promotional spot contributed significantly to the success of the activation. The bold design and the larger-than-life Tabby Bag sparked curiosity and interaction among travellers. At Schiphol, Coach didn’t just showcase a product; it strengthened its position as a high-end fashion brand at a relevant international audience.

Schiphol, as a global hub, offers a rare opportunity to inspire and connect with the world. For Coach, this was more than a launch, it was a statement of intent: the brand is ready to expand its presence and share its vision of luxury with travelers everywhere.