In conjunction with the Rijksmuseum, Rituals has developed the Amsterdam Collection: a typically Dutch collection of nine home and body products inspired by seventeenth-century Delft pottery. The new home and body range will enjoy a large-scale launch at Schiphol that includes a pop-up store in Lounge 2 and gifts with purchase to surprise (mainly) Chinese passengers with the exclusive products. The media screens will be used intensively for the comprehensive communication campaign. Rituals will also use the China brochure and our online channels.
Published on: 17 June 2019