Celebrating Chinese New Year - Union Pay at Schiphol

It was UnionPay’s mission last January to make Chinese New Year special for every Chinese traveler. The results were spectacular!

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What did we do?

UnionPay advertisements were shown on a variety of media, including mobile promotions, a promo trolley, the digital duty-free networks in Lounges 2 and 3, and a special pamphlet featuring 11 articles.

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Chinese travelers loved the Chinese New Year campaign. Sales per day during the campaign period rose by 46% compared to 2016, and the average spend per passenger increased by 15%! By the end, UnionPay’s transaction turnover had improved by over 177%. To cap it all, a very special deal was made with one Chinese passenger. He bought 10 bottles of an exclusive whisky brand, worth € 250,000!

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