It was UnionPay’s mission last January to make Chinese New Year special for every Chinese traveler. The results were spectacular!
What did we do?
UnionPay advertisements were shown on a variety of media, including mobile promotions, a promo trolley, the digital duty-free networks in Lounges 2 and 3, and a special pamphlet featuring 11 articles.
Chinese travelers loved the Chinese New Year campaign. Sales per day during the campaign period rose by 46% compared to 2016, and the average spend per passenger increased by 15%! By the end, UnionPay’s transaction turnover had improved by over 177%. To cap it all, a very special deal was made with one Chinese passenger. He bought 10 bottles of an exclusive whisky brand, worth € 250,000!
Digital Shopping Screen
- A huge, unmissable screen
- Situated in renewed Lounge 2
- Average passenger dwell time: 146 minutes
- Effective for branding and driving sales