Strategy

Objectives and Strategy
We aim to rank among the world’s leading airport companies, creating sustainable value for our stakeholders and positioning Amsterdam Airport Schiphol as Europe’s preferred airport. Amsterdam Airport Schiphol is our largest and most important asset. Maintaining and strengthening our competitive position as a hub in continental and intercontinental air traffic and as a main port forms the core of our strategy.

Our strategy is underpinned by two pillars: the socio-economic function played by the airport and entrepreneurial management. These are not stand-alone cornerstones: indeed, the relationship and interaction between our socio-economic function and entrepreneurial management is crucial for future-proof, robust development. The fulfilment of the socioeconomic role therefore needs to satisfy the preconditions for managing a healthy business.

AirportCity concept
We implement this strategy by means of the AirportCity formula aimed at the integral development of aviation and non-aviation activities. These activities are carried out by our business areas which reinforce each other in creating growth and value. Amsterdam Airport Schiphol – a hub airport with a leading hub carrier – is a pioneer of the successful AirportCity formula. This formula is part of our main port strategy, which links the growth of the airport to the development of our network of destinations and the competitive power of the region.

Europe’s preferred airport
It is Amsterdam Airport Schiphol’s ambition to be and remain Europe’s preferred airport. Amsterdam Airport Schiphol aims to be the best airport in Europe, offering all of its visitors a pleasant and inspiring environment for travel, work or to visit. This requires us to be aware of the wishes and needs of passengers and other users at all times. The perspective of the passenger and other users is therefore key. To integrate this perspective into all our actions we have chosen the following brand values for Amsterdam Airport Schiphol: hospitable, efficient, reliable, inspiring and sustainable. These values are the basic principles underlying our business.