Marketing Research

Schiphol Marketing Research is a department of the Schiphol Group, which is responsible for market research carried out at the airport. This department employs seven people, who are all highly experienced in the field of customer satisfaction and customer profiling at airports.

Schiphol Marketing Research is also actively involved in several projects outside of Amsterdam Airport Schiphol, for example at JFK IAT (New York), Brisbane Airport, Lelystad Airport, Rotterdam The Hague Airport and Eindhoven Airport.

What can Schiphol Marketing Research do for you?

If you are looking for a method to improve the quality of your airport product, then our integrated approach package is certainly something for you to acquire.We provide the following:

• The tailor-made design and co-ordination of a quality monitor.
• The implementation of a integrated quality approach within your organisation according to the "Airport I.Q. Monitor" model.
• The benchmarking of your quality performance with quality leader Amsterdam Airport Schiphol and other airports.

In addition, Schiphol Marketing Research can assist you in drawing up an inventory of the type of information required within your airport, the translation of this into strategic research planning along with its execution. Besides to the Airport I.Q. Monitor, Schiphol Marketing Research also carries out a wide range of other types of research.

We would be more than happy to take the time to explain our research activities to you in more detail.