When the wind bloes…..
The mast is now equipped with a wind turbine that generates energy. To visualise the idea of generating energy through wind, a washing machine is displayed on the mast. When the wind is blowing, energy is generated, resulting in a working washing machine.
The mast has been equipped with solar panels before and at night time, the mast is illuminated by LED lights. This makes it one of the most sustainable advertising masts.
In Holland, the wind is always blowing. And most of the time, pretty fierce too. This makes wind a very obvious and sustainable source of energy. This is what Eneco wants to convey to the Dutch with its Dutch Wind energy product. The company is building wind parks to generate energy. Energy that is clean, affordable and independent.