Unique brand experience on Schiphol

In this Bols Genever Experience passengers can get introduced with the history and unique taste sensation of Bols Genever in an interactive and innovative way.

The Bols Experience is part of the new designed Holland Boulevard at Amsterdam Airport Schiphol. Every year over 5.5 million passengers pass this Boulevard or hang out here.

The Experience was designed by..., staat, Hollands leading design agency. The cutting edge look and feel of the Experience are guaranteed to make an impression.

Passengers learn all about the authenticy of this product, the sublime taste and the rich history of Bols Genever. Passengers can choose their personal signature cocktail at the Bols Genever Experience via a hyper modern touch screen and taste it in the Dutch Bar. The Dutch Bar at the other end of Holland Boulevard offers also a mini-experience of Bols cocktails.

Lucas Bols chose Schiphol as location because he wanted to reach lovers all over the world and to highlight the international reach of Bols, the oldest liquor brand of the world. The launch of the Bols Experience at Schiphol fits perfectly in the carefully converted rejuvenation strategy since 2006.

Are you also interested in an experience of your brand Amsterdam Airport Schiphol? Please contact Schiphol Media via advertising@schiphol.nl.