Try the spirit of Africa

During the month of June the promotion of Amarula is present at Amsterdam Airport Schiphol in Lounge 2, to target departing passengers. Amarula wanted to extend their brand and boost their sales in the Netherlands during the World Cup period. To get that message across, Amarula created a unique designed booth. This booth has a lot of African details and a foosball table. Next to entertainment and relaxing possibilities people can try Amarula for EUR 1,-.

People shall taste and feel the African spirit. Somehow no matter where you drink Amarula, it will transport you to a world where the moment is paramount, where the senses are awed and where there is a slow passing of time.

Together with a second point of sale promotion in all Schiphol shops and bars, digital ads at the airport and the promotion booth they are focussed at the airport.

Passengers are fascinated by the booth and taking pictures. They like to spend time in this little African world. Playing with the Amarula foosball table creates a lot of fun. Having a sip of Amarula convinces passengers to go directly to the shop and buy a bottle of Amarula.

Also interested in promoting your brand on Amsterdam Airport Schiphol? Please contact Schiphol Media via advertising@schiphol.nl.