Schiphol Media in Nielsen’s Ad Dynamix

Schiphol Media can now be found in the Ad Dynamix database, Nielsen’s Out of Home gross advertising expenditures registration in The Netherlands. The data shows that in 2011 Schiphol Media holds a 7,3% share in Out of Home advertising spend. It demonstrates the importance of adding our data to the database.

Schiphol Media has high shares in the “Consumer Electronics” segment due to Samsung and Siemens and in the “Personal Care” segment due to Estee Lauder and Chanel.

In Out of Home the “Food” and “Telecom” segment spent the most.  Unilever, McDonald’s, KPN, Samsung and Vodafone belong to the top 5 advertisers in 2011.