Cheers to that!

All network lightboxes in the centre of Lounge 2 have been replaced by 46 inch digital screens. They are placed back to back on 5 pillars in the lounge. The package, called Digital Duty Free Network, consists of 10 screens displaying different advertisements every 7 seconds. By replacing the lightboxes we continue our digital signage.

Next to that, two giant lightboxes have been added to our product range which display ads by Jameson and Bacardi.

The Bacardi Together campaign is a very smart and relevant one in this time where socialising and social media is fashion. The importance of spending time with friends and family is the key to overall feelings of happiness and well-being. This appears from “Bacardi Together Index”, which is a study on the joy of getting together. 77% of the respondents that said ‘they feel together’ also say they are very happy. Bacardi with this campaign claims that it is always a good time to plan gatherings with friends and family.

In the same line lies the Jameson campaign “Triple distilled, twice as smooth”. It targets 25-34-year old men who enjoy socialising with friends and family. The ad reflects the unique relaxed and confident style and conveys the message of Jameson’s unmatched smoothness due to triple distillation. The campaign underpins the values of being a premium, iconic and contemporary spirit without losing its appeal to more traditional drinkers.

The ads are printed on Dynajet, which is some type of textile. This is why the colours are so bright and the print so sharp. The lightboxes are lit by white LED’s which are environmentally friendly.

In case you are interested in advertising on the digital screens and/or one of the giant lightboxes, please contact us at your earliest convenience via +31 (0)20 601 2713 or via advertising@schiphol.nl.