Changes in Schiphol Media option policy

Schiphol Media will adapt their option policy to market standards starting 1 February 2010.

All national and international advertisers and media agencies will be able to take out an option on a media object or network exploited by Schiphol Media at any moment.

This option will hold until a second optant shows interest in the same media object or network. When this happens the Schiphol Media Account Manager will immediately contact the first optant and give them 48 hours to decide to take the option or not. If the first optant decides to opt out the second optant automatically becomes the first optant.

An option is definite when it is presented in the administrative system by the Account Manager. A media object or network will not be marked as optioned on until the advertiser or media agency has given the order to the Account Manager.

For more information, please contact Schiphol Media via advertising@schiphol.nl.