Are you looking for the finishing touch?

M.A.C. cosmetics was looking for ways to promote and at the same time sell their products at Schiphol Airport. This is why Media & Retail joined forces and arranged an alternative use of a promotion point: the launch of a brand new temporary cosmetics store. M.A.C. is the first brand to use a promotion point for the period of one year which is highly exceptional.

The M.A.C. cosmetics store perfectly illustrates the concept of brand experience. The store has a minimalistic design with open tester units which make it very accessible. All M.A.C. employees are make-up artists and they are at the premises to advise consumers about their look. The M.A.C. image is conveyed to the customer through the artist’s 100% black attire: focus on the actual product and let the customer be the star. All products can be tested and bought straight away.

Is your brand ready for a similar challenge? We are more than happy to think along with you. Please contact us at your earliest convenience via +31 (0)20 601 2713 or via advertising@schiphol.nl