3D spectacular by Bombay Sapphire
In partnership with Schiphol Media, Bacardi Global Travel Retail recently unveiled its ‘Imagination Installation’ in Lounge 1, a huge 3D art installation inspired by Bombay Sapphire gin.The artwork was created by Yehrin Tong and is 6 meters wide, 5 meters high and 2 meters deep.
The installation was premiered at Schiphol and forms the first chapter of the gin brand’s new marketing campaign under the theme of “Infused with Imagination”. The artwork’s design symbolises the infusion of the aromatic flavors of the botanical ingredients into the gin. 75,000 crystals, applied by hand, have gone into the making of the installation, which took 2,500 hours to create.
The artwork will support the launch of a new gift pack of Bombay Sapphire in the shops and the Duty Free areas of the airport. What’s more, Privium Lounge members will be treated to a free cocktail: the classic Bombay Sapphire Collins.